Google Adwords Optimization for Arts & Cultural Organizations
Hello, everyone -- my name is Ron Evans, and I'm the principal consultant here at Group of Minds. About a year ago, I started assisting arts organizations with optimizing their Google adwords grant to maximize ad effectiveness and click-thru rate. And the results, as you'll see below, have been pretty amazing.
Is your organization a recipient of the Google Adwords grant for nonprofits? If not, or you don't know about the grant in a nutshell, Google Grants is a unique in-kind donation program awarding free AdWords advertising to select charitable organizations. This translates to $10,000 per month of in-kind Google web advertising, and all you have to do to apply is be a nonprofit! You may also be paying for ads via Google, in which case, I'm sure that getting relevant clicks is even more important to you.
Effective Google/Facebook ads offer so many benefits:
Bringing new, targeted people on to your site
Getting diverse new audiences to learn about you
Spreading the news about the good work you are doing, so you can grow your community support
Getting visibility for selling tickets (as an arts organization) or for your community programs (as an arts service organization)
Creating a 24/7 channel for easy donations that works for you, even when you're not around
Let's say you get the grant. And you go in, and build a few ads, so that you're spending about $1,000 of your $10,000 allocated each month. That's great! But that other $9,000 of your grant just evaporates at the end of the month, and you can't get it back.
To combat that, I go into your Adwords account, build new ads, add new keywords, and adjust your pages so you can spend the entire $10,000 per month of your grant. Read a case study and a testimonial from one of my clients. I build the ad campaigns in a way that allows them to be updated infrequently, so you won't need to fuss with them all the time. And my fees are based on a percentage of the amount your adwords spend is increased by our efforts -- I'm not successful unless you are too.
If you're not a recipient of the grant, but spending money on an adwords or Facebook campaign? I can assist with that as well -- the more relevant I can make your ads, the lower their cost, and the more clicks and traffic you can get for your adwords budget. And these savings really add up over time.
To put my work in graphical form:
Maxed out at $10,000? Google offers a "Grants Pro" account that gives you $40,000 per month of in-kind advertising. I've successfully helped multiple clients reach the full $40,000 spend each month. Contact me and let's discuss your current Google adwords campaign, and I'll work with you to discover what's possible in your account.
And just so you know, your contact information will be kept strictly confidential. If you'd like to talk about your online ads, we can certainly do that.
I'm looking forward to speaking with you about the new success your online campaigns will soon be seeing!