
Ron Evans
- 2 min
Why aren’t people buying? Don’t succumb to “Me-Theory.
I remember working with an arts client a couple of years ago to set prices on classes they were offering. My client and I were sitting...

Ron Evans
- 2 min
When Your Systems Are Down, Is Your Service Up?
I’m recently back from a trip to Eugene, Oregon, after some on-site work with the Hult Center for the Performing Arts. The Eugene airport...

Ron Evans
- 2 min
Do Not Pass Go. Do Not Collect $200.
“Do Not Pass Go. Do Not Collect $200.” I’ve been thinking a lot this week about the detours we take for ourselves, instead of driving...

Ron Evans
- 2 min
“Won’t You Take Me To Scootertown?” : Establishing A New Category
San Jose, California, like many other cities, is seeing an explosion of electric scooters. The model is neat: pick up any scooter you...

Ron Evans
- 2 min
Being Accountable For Rules That Impact Others
Recently, several highly placed members of the U.S. government have been either protested while out on the town, refused service at...