Monday Evening Insights

HOT TIPS

ARTICLES, VIDEOS, AND MORE COOL STUFF. WANT THESE EACH WEEK? SUBSCRIBE TO RON'S MONDAY MISSION™.

Ron Evans

2 min

Assumptions

"A Loving Letter to Former Audiences"

To Our Dear Former Audiences, First, as the arts sector, we want to thank you for all the years you spent with us. We hope you found...

"Not selling? Change literally anything."

Ron Evans

2 min

Experimentation

"Not selling? Change literally anything."

The New York Times recently ran an article on how ticket and subscription sales have not returned to pre-pandemic levels. In it, many...

"Remove the friction, but not the humanity"

Ron Evans

3 min

Customer Experience

"Remove the friction, but not the humanity"

Friction. It's a pain for customers. Being forced to login to a website and not remembering your password, needing to find the loyalty...

Ron Evans

2 min

Marketing

Inflation and your Pricing

Inflation isn't just all over the news. You're likely feeling it in multiple purchase areas. If you're a cultural organization that sells...

Ron Evans

2 min

Assumptions

Goldfish Can Drive?!

Goldfish. How can I say this nicely... ...I mean, they aren't dolphins as far as their intellectual ability...OK, goldfish just eat and...

Why aren’t people buying? Don’t succumb to “Me-Theory.

Ron Evans

2 min

Monday Evening Insights

Why aren’t people buying? Don’t succumb to “Me-Theory.

I remember working with an arts client a couple of years ago to set prices on classes they were offering. My client and I were sitting...

Ron Evans

2 min

Social Behavior

“Next In Line” And Other Stupidities

It’s a bad sign when “the rules” outweigh common sense. As I sat outside the TSA PreCheck access lane at LAX recently, I witnessed a...

How Your Staff Feels About Your Pricing Affects The Nonprofit Bottom Line

Ron Evans

2 min

Monday Evening Insights

How Your Staff Feels About Your Pricing Affects The Nonprofit Bottom Line

I had a layover in the Phoenix airport recently, and noticed that the pricing on food there is inexpensive for an airport. I looked it...

Ron Evans

2 min

Monday Evening Insights

The Trim Hides Imperfections

One of my side projects is the slow restoration of our 1943 farmhouse. I recently decided to convert an indoor water heater room into a...

Adapting Auctioneer Tactics to Marketing

Ron Evans

2 min

Research

Adapting Auctioneer Tactics to Marketing

Have you ever seen a charity auctioneer work a crowd to get the money flowing on an auction item? It requires a masterful balance of...

Ron Evans

2 min

Monday Evening Insights

Do Not Pass Go. Do Not Collect $200.

“Do Not Pass Go. Do Not Collect $200.” I’ve been thinking a lot this week about the detours we take for ourselves, instead of driving...

Your problem isn’t capacity, it’s prioritization

Ron Evans

2 min

Monday Evening Insights

Your problem isn’t capacity, it’s prioritization

“Capacity vs. Prioritization: what are you and your organizational struggling with most? I really want to, but I just don’t have the...

Ron Evans

2 min

Monday Evening Insights

Grabbing Attention, Trojan Horse Style.

A client I was in a Zoom call with last week asked me, “What can we offer to stand out from competing organizations?” I told him that we...

A Glimpse Into Terrible Customer Service (Don’t Do This)

Ron Evans

2 min

Monday Evening Insights

A Glimpse Into Terrible Customer Service (Don’t Do This)

What’s terrible customer service? Let me tell you a story. I was talking to a friend last week, and she asked my opinion on what she...

Empathetic Customer Service: Your Product is Not Your Only Currency

Ron Evans

2 min

Social Behavior

Empathetic Customer Service: Your Product is Not Your Only Currency

Let’s talk about empathetic customer service. As a parent, you sometimes need to keep secrets. My nearly 2-year-old son has a stuffed...

Ron Evans

2 min

Monday Evening Insights

Standing Out From The Competition

Last Thursday evening found me stepping into an independent bookstore in Monterey. Not the “old copy of Dickens” kind, more the “crystals...

Start, Stop, Continue –> Stop, Improve, Start

Ron Evans

2 min

Monday Evening Insights

Start, Stop, Continue –> Stop, Improve, Start

If you can avoid the mental shutdown that can come from Christmas music blasting from every speaker, this is a great time of year to...

Ron Evans

2 min

Monday Evening Insights

“The ‘Marketing Copy’ Is You”

I was on a coaching call with a client last week, and he asked me if I had time to talk about writing. “Of course, I said. What’s on your...

Ron Evans

3 min

Monday Evening Insights

Tweets from #DramaticStrategies

While I love writing Monday Evening Insights each week, I post nearly daily on Twitter. You’ll find me sharing photos of customer...

Ron Evans

2 min

Strategy

“Signal Boosting Your Messages”

If you’re a marketer, you’ve stared at your internal databases and said “if we could only get these people to share our message with...

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ARTICLES, VIDEOS, AND MORE COOL STUFF. WANT THESE EACH WEEK? SUBSCRIBE TO RON'S MONDAY MISSION™.

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