Social Behavior

HOT TIPS

ARTICLES, VIDEOS, AND MORE COOL STUFF. WANT THESE EACH WEEK? SUBSCRIBE TO RON'S MONDAY MISSION™.

Why We Should All Be Feeding Consumption Communities

Ron Evans

2 min

Social Behavior

Why We Should All Be Feeding Consumption Communities

“Segment your customers!” has been the battle cry from every marketing expert for years. The idea is: people should get messages that are...

Ron Evans

2 min

Data

Infinite Data, Infinite Anxiety.

If you’re a parent, do you have access to a “parent grade portal” (PGP)? No more kids “losing their report cards” on the way home from...

Why aren’t people buying? Don’t succumb to “Me-Theory.

Ron Evans

2 min

Monday Evening Insights

Why aren’t people buying? Don’t succumb to “Me-Theory.

I remember working with an arts client a couple of years ago to set prices on classes they were offering. My client and I were sitting...

When Your Systems Are Down, Is Your Service Up?

Ron Evans

2 min

Social Behavior

When Your Systems Are Down, Is Your Service Up?

I’m recently back from a trip to Eugene, Oregon, after some on-site work with the Hult Center for the Performing Arts. The Eugene airport...

Ron Evans

2 min

Social Behavior

“Next In Line” And Other Stupidities

It’s a bad sign when “the rules” outweigh common sense. As I sat outside the TSA PreCheck access lane at LAX recently, I witnessed a...

How Your Staff Feels About Your Pricing Affects The Nonprofit Bottom Line

Ron Evans

2 min

Monday Evening Insights

How Your Staff Feels About Your Pricing Affects The Nonprofit Bottom Line

I had a layover in the Phoenix airport recently, and noticed that the pricing on food there is inexpensive for an airport. I looked it...

Adapting Auctioneer Tactics to Marketing

Ron Evans

2 min

Research

Adapting Auctioneer Tactics to Marketing

Have you ever seen a charity auctioneer work a crowd to get the money flowing on an auction item? It requires a masterful balance of...

Ron Evans

2 min

Monday Evening Insights

Do Not Pass Go. Do Not Collect $200.

“Do Not Pass Go. Do Not Collect $200.” I’ve been thinking a lot this week about the detours we take for ourselves, instead of driving...

Ron Evans

2 min

Monday Evening Insights

Grabbing Attention, Trojan Horse Style.

A client I was in a Zoom call with last week asked me, “What can we offer to stand out from competing organizations?” I told him that we...

A Glimpse Into Terrible Customer Service (Don’t Do This)

Ron Evans

2 min

Monday Evening Insights

A Glimpse Into Terrible Customer Service (Don’t Do This)

What’s terrible customer service? Let me tell you a story. I was talking to a friend last week, and she asked my opinion on what she...

Empathetic Customer Service: Your Product is Not Your Only Currency

Ron Evans

2 min

Social Behavior

Empathetic Customer Service: Your Product is Not Your Only Currency

Let’s talk about empathetic customer service. As a parent, you sometimes need to keep secrets. My nearly 2-year-old son has a stuffed...

Ron Evans

2 min

Monday Evening Insights

Standing Out From The Competition

Last Thursday evening found me stepping into an independent bookstore in Monterey. Not the “old copy of Dickens” kind, more the “crystals...

Ron Evans

2 min

Monday Evening Insights

The Power of Suggestion

“Are you ready for the best iced Americano you’ve ever had?” Whoa. “Absolutely,” I said. This exchange happened this morning, as the...

Arts Professional: Spying On Your Audiences

Ron Evans

4 min

Research

Arts Professional: Spying On Your Audiences

This week, Arts Professional published my latest article on observational research, which they have titled “Spying On Your Audiences.”...

Ron Evans

2 min

Monday Evening Insights

Using Emotion To Differentiate

Last week, I talked about the attention you gain by being different. Strong brands often use emotion to differentiate themselves. Have...

Ron Evans

2 min

Social Behavior

Falconry And Employee Behavior

While on the road last week, I heard a story on NPR about how a French theme park is sending an interesting behavioral message. Puy du...

Building Relationships While Achieving Objectives

Ron Evans

2 min

Social Behavior

Building Relationships While Achieving Objectives

Some of my best clients hire me on an advisor basis, so I can advise them on dealing with the surprises that come daily in running a...

Ron Evans

2 min

Social Behavior

Gaining Perspective From Wonder

My son, Sagan, just turned 19 months old. As you might imagine for a boy named after astronomer Carl Sagan, he is surrounded by “space”...

Testosterone Levels, Social Status, and Luxury Brands

Ron Evans

2 min

Research

Testosterone Levels, Social Status, and Luxury Brands

There is a river of research flowing daily by my desk. While I was checking the nets recently, this study caught my eye. Researchers have...

Being Accountable For Rules That Impact Others

Ron Evans

2 min

Social Behavior

Being Accountable For Rules That Impact Others

Recently, several highly placed members of the U.S. government have been either protested while out on the town, refused service at...

HOT TIPS

ARTICLES, VIDEOS, AND MORE COOL STUFF. WANT THESE EACH WEEK? SUBSCRIBE TO RON'S MONDAY MISSION™.

CATEGORIES

CONTACT

QUICK LINKS