Ron Evans
- 2 min
Adapting Auctioneer Tactics to Marketing
Have you ever seen a charity auctioneer work a crowd to get the money flowing on an auction item? It requires a masterful balance of...
Ron Evans
- 2 min
Do Not Pass Go. Do Not Collect $200.
“Do Not Pass Go. Do Not Collect $200.” I’ve been thinking a lot this week about the detours we take for ourselves, instead of driving...
Ron Evans
- 2 min
Your problem isn’t capacity, it’s prioritization
“Capacity vs. Prioritization: what are you and your organizational struggling with most? I really want to, but I just don’t have the...
Ron Evans
- 2 min
Grabbing Attention, Trojan Horse Style.
A client I was in a Zoom call with last week asked me, “What can we offer to stand out from competing organizations?” I told him that we...
Ron Evans
- 2 min
A Glimpse Into Terrible Customer Service (Don’t Do This)
What’s terrible customer service? Let me tell you a story. I was talking to a friend last week, and she asked my opinion on what she...
Ron Evans
- 2 min
Empathetic Customer Service: Your Product is Not Your Only Currency
Let’s talk about empathetic customer service. As a parent, you sometimes need to keep secrets. My nearly 2-year-old son has a stuffed...