top of page


My best clients engage me as their trusted strategic advisor.


In this role, I work with you to define the future outcomes you desire, and to make the best possible choices to get there. You (and potentially members of your staff) will have access to my counsel, coaching, and training to dramatically improve individual and organizational performance.


This may take many forms. On Monday, you may want to discuss ways to increase customer loyalty; on Wednesday, we’re designing a pricing experiment; and on Thursday we’re ideating new revenue streams. We can focus on any areas you desire as our relationship includes unlimited access.


Organizational leaders approach me for advisory support in a variety of topics, including:

  • Mission, vision, and values

  • Goals and priorities

  • Risk vs. opportunities

  • Change, innovation, and disruption

  • Industry and environmental trends

  • Board of Directors and advisory board management

  • Attracting and retaining donors

  • Attracting and retaining customers

  • Increasing frequency and amount of donations

  • Increasing frequency and amount of sales

  • Developing first-time customers

  • Customer-centric decision-making

  • Developing your brand
  • Optimizing and simplifying business operations

  • Technology improvements

  • Business trends and contingency planning

  • Employee recruitment and release

  • Promoting internal leadership

  • Solving behavioral issues

  • Performance reviews

  • Delegating

  • Leadership development

  • Team delight and retention

  • Dramatically improving individual and organizational performance

Some of the professional and personal questions I'm frequently asked to assist with include:

  • "How do I quickly ramp up in my new leadership role?"


  • "How do I develop a professional development program that excites staff to participate?"

  • "How do we best implement major technology changes?"

  • "How can I influence staff members to change their behavior?"

  • "How can I best identify opportunities and risks as we chart our strategic direction?"

  • "How can create emotional engagement with a different audience?"

  • "What are best practices for increasing sales in marketing campaigns?"

  • "I want to implement a customer loyalty program. What should I make sure to consider?"

  • "How can I dramatically increase financial support and loyalty from my patrons?"

  • I have an idea for a new program and revenue stream. How do I develop and test it?"

  • "How can I encourage my staff to make decisions based on data, not hunches?"

  • "How can I create a culture of exploration and experimentation?"

  • "What strategies are effective to unplug from work, both for myself and for my staff?"

  • "What do I encourage and reward innovation?"

  • "How do I increase my pricing, membership, or donation levels without angering customers?"

  • "How can I increase the value we provide, without increasing the cost to provide?"


My approach is one of sensitivity and empathy, strongly supported by science.


We will establish clear objectives, choose the measurements for success, test assumptions during implementation, and fine-tune as we analyze results. On the way, unexpected challenges will surface, and I will be with you to provide my perspective to inform your decision-making process. Don’t want a solution and just want to think out loud? I love doing that too.

Besides benefiting from my academic background in human behavior and technology, you will tap into the best practices of my more than 100 current and past clients. I am selective about the people I work with. If we both agree that we are a good match, you’ll be in fine company:


London Philharmonic Orchestra
Victoria & Albert Museum
Facade Tectonics Institute
City of Palo Alto Public Art Program
University of Michigan Museum of Natural History
Mount Baker Theatre
Foundation for Excellence in Mental Health Care
Cantor Arts Center at Stanford University
Stanford Lively Arts
The Palo Alto Weekly newspaper
Los Angeles County Arts Commission
Tempesta di Mare/Philadelphia Baroque Orchestra
San Jose Downtown Foundation
Monterey Jazz Festival 
Americans for the Arts
The Handel and Haydn Society
California Missions Foundation
Theatre Royal Stratford East
The American Pops Orchestra
Club Passim
The Western Stage
The University of Wisconsin-Whitewater

The Hult Center for the Performing Arts
Hillbarn Theatre Company
City Lights Theater Company
Tech Museum of Innovation
San Jose Museum of Art
The Wave Magazine
The Palo Alto Art Center
Chinese Historical and Cultural Project
Painted Bride Art Center
History San Jose
Arden Theatre Company
Mexican Heritage Corporation
Greater Philadelphia Cultural Alliance
Ballet San Jose
Bard on the Beach
Bay Choral Guild
Vox Femina
Kun-Yang Lin/Dancers
Palo Alto Players
San Jose Jazz
Wesleyan University

It all begins with a simple step.


Image: Verity Shallaker

"Ron is an excellent coach and mentor. When my team and I needed support he ensured the work that needed to get done got done. He provided accountability, a sounding board and top-notch knowledge that led to increased sales and more effective outcomes from our marketing activity."

Verity Shallaker

Head of Marketing, Events | Arts Marketing Association of the U.K.

Image: Estelle Campbell

“Working with you, we've generated more revenue from our subscription program in the last 30 days than we have in any of the previous 3 years!"

Estelle Campbell

Managing Director, Sierra Madre Playhouse

Image: Elizabeth Santana

“I’ve found that it’s so easy to be pulled into doing the things we’ve always done. It’s a faster way to do things, which is important when you’re “in the weeds.” Working with you pulls me out of that space, and gives me this great opportunity to think differently. To ask “Well.. why should we do it that way?” As a team, we're now constantly testing strategies. Rather than throwing spaghetti on the wall, we experiment, evaluate, keep what works, and stop doing what doesn’t, all with intention. By implementing your process, we're not only generating new revenue, we're deepening our relationships with our supporters."

Elizabeth Santana

Managing Director, Palo Alto Players

Image: Richard White

"Speaking to my mentor Ron Evans for the first time was extremely useful. The man is full of ideas and really hit home the point that this is an opportunity to experiment, to succeed or fail, which is something we rarely do as a part of daily work."

Richard White

Comms Coord., University of Cambridge Museums

Image: Lisa Mallette

“Perhaps Ron Evans’ greatest strength is his ability to listen, which enabled him to come to a clear understanding of our particular needs. He keeps his finger on the pulse of public perception, and is always willing to share that often mysterious aspect of PR and Marketing. He understands, too, that solutions that fall outside our theater company’s ability to implement them are virtually useless; he’s suggested successful strategies and solutions that are within our means (with regard to both financial and human resources) and that have reflected both our mission and our organization’s personality."

Lisa Mallette

Exec. Artistic Director, City Lights Theater Company

bottom of page