Activate Your Inactive Visitors: Join the Community Momentum Masterclass™
May 29, 30 & 31, 2024 (3 half-day sessions 9am -1pm Pacific) | Via Zoom
TWO PATHS, ONE LESSON: THE STORIES OF CHRIS AND TAYLOR
Chris's Story: A Lost Opportunity
Chris attended an event a while back, felt momentarily inspired, but then drifted away. The organization missed the chance to meaningfully connect. Without a dedicated and systemized – and most importantly, human – follow-up, Chris's initial spark of interest faded into the background. Chris has become one of the 73% of people who come to an event once, and then never return. Research shows that this is a common story of missed opportunity due to a lack of strategic engagement.
Taylor's Journey: Embracing Engagement
Now, meet Taylor. As with Chris, Taylor’s first encounter with your organization was brief. But this time, things were different. Your organization has implemented specific strategies to connect on a human level, and is evolving those strategies over time. Taylor appreciated the personalized effort your organization had taken the time to put into place. She felt welcomed. This heartfelt outreach brought Taylor back, transforming her from a one-time attendee to an active, enthusiastic community member. As her frequency of participation increased, she began to feel a genuine sense of belonging. Soon, she was volunteering to help first-time attendees feel the same sense of community and belonging.
Humans connecting with humans is an amazingly powerful force.
The Community Momentum Masterclass is your opportunity to learn from these contrasting stories. It's about understanding the profound impact of intentional, human-centered engagement strategies in building a thriving community. Over six focused sessions, you’ll gain insights into how targeted efforts can turn fleeting encounters into lasting commitments, and design your own program to put these insights into action.
PROGRAM HIGHLIGHTS:
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Experience the Impact of Retention: Explore how boosting repeat involvement can positively affect fundraising, community outreach, and overall impact.
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Contrasting Engagement Approaches: Analyze what differentiates a lost opportunity from a success story like Taylor’s, and identify the actions that are holding your efforts back.
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Human-Centered Community Building: Learn successful strategies for creating a welcoming and engaging atmosphere for new members, and choose the ones you will implement in your engagement plan.
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Connect With Your Peers: Collaborate with those in your role at other nonprofits, sharing insights and strategies. This collaborative approach enables marketing professionals, fundraisers, and other key people to learn from each other and plan cohesive strategies during the masterclass.
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Map your Resources: Pinpoint necessary resources, including staffing, to turn your community-engagement strategies into reality.
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90-Day Action Plan: Develop your team’s actionable plan that defines your specific tasks for the first 90 days, and beyond, to welcome and deepen new connections.​​
MY LIFE'S WORK: FROM FIRST CONTACT TO LASTING BOND
I’m Ron Evans. I have made it my life’s work to help people meaningfully connect with the amazing work of nonprofit organizations. Over the past 15 years, my strategies have helped over 200 nonprofit leaders to exceed their expectations, creating tens of millions of dollars of earned and contributed revenue in the process. In 2015, I was offered the opportunity to undertake a PhD process studying the emotional connections people have with live experiences. After earning my doctorate, I designed this masterclass to dramatically improve the emotional connections people have with your nonprofit organization. I want the world to benefit from what I’ve found moves people to deeply engage with you, and your mission.
REGISTRATION INFO:
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Fee: $1,000 USD. Register today!
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Satisfaction Guaranteed: If the masterclass doesn't live up to your expectations, you can either attend a future event, or request a full refund.
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Additional implementation support available by request.
Join me for a transformational experience for you, your organization, and every future person who attends your events for the first time! Questions? Contact ron@askronevans.com.
WHAT CLIENTS SAY
“Thank you so much! This is all such fantastic work. I love that there could be really concrete (and sometimes simple) fixes. I also love how the rating system as well as your presentation really challenged the grantees to think about their online marketing in terms of quantifiable measurements – something that I think they are not used to doing, but now with the technology are able to pretty easily. I am pleased to see CCF arts grantees already implementing suggestions and seeing results.”
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Leslie Ito
Program Officer, California Community Foundation
“For his deep knowledge of marketing and the Internet (and where the two come together), his passion and commitment to his work, his natural gifts as a teacher and discussion moderator, his impressive connections in the field (through whom he continuously enriches his base of knowledge), and his all-around likable and generous demeanor, I give Ron my highest recommendation.”
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Matthew Campbell
Director of External Relations, Stanford Lively Arts
"It was a pleasure learning from Ron's expertise and deep knowledge of marketing during the course of the ENGAGE: Arts and Marketing Social Media Workshop Series presented by the Los Angeles County Arts Commission. Ron went above and beyond as the program designer and spent time individually analyzing each participating organization's marketing channels while giving strategic insight and advice into each participant's work. What is especially great about learning from Ron is his passion for understanding and implementing CURRENT marketing trends. Many marketing companies tend to give out dated data; Ron not only gave current and relevant information, he allowed us insight into his studies. I highly recommend his services, and look forward to working with him in the future."
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Carlos Rodriguez
Marketing Manager, Levitt Pavilions
“Your interactive presentation energized everyone and provided our members with great inspiration and new ideas and techniques about ways to engage their current and prospective audiences… Your framework for the different reasons people will commit to buy helped people think about transactions in a different way… Our entire team at CultureSource wishes to express our gratitude!”
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Maud Margaret Lyon
Executive Director, CultureSource