Cultural spaces everywhere have seen a huge drop in demand for in-person performances and exhibits. Twenty percent capacity isn’t going to cut it. I know you understand why audiences are fearful. But you hate to see those empty seats.

 

We all have a couple of choices. We can sit and wait for demand to trickle back in, or we can do something to actively restore demand.

 

Welcome to a little program I’m calling Demand Club. 

 

The goal of Demand Club is to move your needle to restore demand to in-person performances.

 

This is how we do it:

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Ron Evans' Demand Club™

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• Creates a small group of non-competitive leaders at the Exec./Artistic/Managing Director level, who collaborate for 90 minutes every two weeks, to accountably help each other drive demand

• Makes space for you and your staff to design and execute experiments, report on results, and learn (and implement) the results of other organizations

• Allows your peers to review your plans to maximize impact and minimize confusion

• Shares resources (Covid communications, scenario planning documents, etc.) to save you and your teams’ time

• Discusses consumer trends and explores how to adapt them to your situation

• Celebrates your hits, supports your misses, and creates peace of mind that you’re specifically applying resources to restore and increase your in-person demand, as you help other organizations to do the same

 

I want this to be accessible to any organization. So, I’m making this program Pay What You Can. The suggested fee is $2,500; any amount is acceptable. If you want to do focus your efforts and do something about those empty seats, reply to this email or reach me at ron@askronevans.com with your interest.

We’re stronger together. Let’s do this.   

 

Let’s discuss the challenges you are facing, and make a plan today.