Ron Evans
- 2 min
Making Money On the Dip
If you are someone who has been able to invest in stocks over the past few years, I'm sure you're feeling the correction. Even if you're...
Ron Evans
- 2 min
Inflation and your Pricing
Inflation isn't just all over the news. You're likely feeling it in multiple purchase areas. If you're a cultural organization that sells...
Ron Evans
- 4 min
What Can Stage Combat Teach Us About Fundraising?
A fundraising ask without technique is just a great conversation that never even gets to the ask. Let's fix that.
Ron Evans
- 2 min
“You Can’t Make Another Minute”
We all spend too much time in back-and-forth communications, and you can't make another minute.
Ron Evans
- 2 min
Why don’t nonprofits offer more incentives for people to engage as a pair?
We’re all focused on connecting people to our art. What if we focused on connecting people to each other, with our art as the catalyst?
Ron Evans
- 2 min
“Low Tech, High Touch”
A lesson that personalization wins the day, every time. I was intrigued when a friend sent me a note about a pop-up plant nursery that...
Ron Evans
- 2 min
Why aren’t people buying? Don’t succumb to “Me-Theory.
I remember working with an arts client a couple of years ago to set prices on classes they were offering. My client and I were sitting...
Ron Evans
- 2 min
Adapting Auctioneer Tactics to Marketing
Have you ever seen a charity auctioneer work a crowd to get the money flowing on an auction item? It requires a masterful balance of...
Ron Evans
- 2 min
Standing Out From The Competition
Last Thursday evening found me stepping into an independent bookstore in Monterey. Not the “old copy of Dickens” kind, more the “crystals...
Ron Evans
- 2 min
“The ‘Marketing Copy’ Is You”
I was on a coaching call with a client last week, and he asked me if I had time to talk about writing. “Of course, I said. What’s on your...
Ron Evans
- 3 min
Tweets from #DramaticStrategies
While I love writing Monday Evening Insights each week, I post nearly daily on Twitter. You’ll find me sharing photos of customer...
Ron Evans
- 2 min
“Signal Boosting Your Messages”
If you’re a marketer, you’ve stared at your internal databases and said “if we could only get these people to share our message with...
Ron Evans
- 2 min
First-Time Attenders
Happy Monday! I hope your day went well. I’m just back from kicking off a new project last week with a large nonprofit in Eugene, Oregon....
Ron Evans
- 2 min
Being the Host
When coaching clients ask me how they should focus their marketing, I ask what they have done to date. Often, they discuss what...
Ron Evans
- 2 min
True Measurements
Reflect on how the day went. What did you measure today? We all know about measuring effectiveness. The question is: are you measuring...
Ron Evans
- 2 min
Easy project reporting
As you plan for an experiment, decide in advance if you want to release the results to the public. If you do, there are easy steps you...