
Ron Evans
- 2 min
Enhancing the First-Time Magic
Are you keeping the magic alive for first-time people joining you on your adventure?

Ron Evans
- 2 min
Why We Should All Be Feeding Consumption Communities
“Segment your customers!” has been the battle cry from every marketing expert for years. The idea is: people should get messages that are...

Ron Evans
- 1 min
“Sharing Emotions In Communications”
Sure, it’s possible to communicate straight information without emotion. But everything is better when you can get the person to feel.

Ron Evans
- 4 min
What Can Stage Combat Teach Us About Fundraising?
A fundraising ask without technique is just a great conversation that never even gets to the ask. Let's fix that.

Ron Evans
- 2 min
“You Can’t Make Another Minute”
We all spend too much time in back-and-forth communications, and you can't make another minute.

Ron Evans
- 2 min
Why don’t nonprofits offer more incentives for people to engage as a pair?
We’re all focused on connecting people to our art. What if we focused on connecting people to each other, with our art as the catalyst?

Ron Evans
- 2 min
“Low Tech, High Touch”
A lesson that personalization wins the day, every time. I was intrigued when a friend sent me a note about a pop-up plant nursery that...

Ron Evans
- 2 min
Creating Sexy Talking Points That Demand Attention
When I read news articles online, I, like all of you, try to avoid ads. But sometimes one will reach out and demand attention. This one...

Ron Evans
- 2 min
When Your Systems Are Down, Is Your Service Up?
I’m recently back from a trip to Eugene, Oregon, after some on-site work with the Hult Center for the Performing Arts. The Eugene airport...

Ron Evans
- 2 min
“Next In Line” And Other Stupidities
It’s a bad sign when “the rules” outweigh common sense. As I sat outside the TSA PreCheck access lane at LAX recently, I witnessed a...

Ron Evans
- 2 min
Adapting Auctioneer Tactics to Marketing
Have you ever seen a charity auctioneer work a crowd to get the money flowing on an auction item? It requires a masterful balance of...

Ron Evans
- 2 min
Grabbing Attention, Trojan Horse Style.
A client I was in a Zoom call with last week asked me, “What can we offer to stand out from competing organizations?” I told him that we...

Ron Evans
- 2 min
A Glimpse Into Terrible Customer Service (Don’t Do This)
What’s terrible customer service? Let me tell you a story. I was talking to a friend last week, and she asked my opinion on what she...

Ron Evans
- 2 min
Empathetic Customer Service: Your Product is Not Your Only Currency
Let’s talk about empathetic customer service. As a parent, you sometimes need to keep secrets. My nearly 2-year-old son has a stuffed...

Ron Evans
- 2 min
Standing Out From The Competition
Last Thursday evening found me stepping into an independent bookstore in Monterey. Not the “old copy of Dickens” kind, more the “crystals...

Ron Evans
- 3 min
Tweets from #DramaticStrategies
While I love writing Monday Evening Insights each week, I post nearly daily on Twitter. You’ll find me sharing photos of customer...

Ron Evans
- 2 min
The Power of Suggestion
“Are you ready for the best iced Americano you’ve ever had?” Whoa. “Absolutely,” I said. This exchange happened this morning, as the...

Ron Evans
- 1 min
Putting The Fun Back Into Fundraising
The leaves are falling, and so is the temperature. That can only mean… it’s nearly time for end-of-the-year fundraising. I can picture...

Ron Evans
- 4 min
Arts Professional: Spying On Your Audiences
This week, Arts Professional published my latest article on observational research, which they have titled “Spying On Your Audiences.”...

Ron Evans
- 1 min
How Approachable Are You?
I’ve talked before about the importance of putting yourself in the midst of those you serve. There are incredible benefits in...