Customer Experience

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ARTICLES, VIDEOS, AND MORE COOL STUFF. WANT THESE EACH WEEK? SUBSCRIBE TO RON'S MONDAY MISSION™.

Ron Evans

2 min

Assumptions

"A Loving Letter to Former Audiences"

To Our Dear Former Audiences, First, as the arts sector, we want to thank you for all the years you spent with us. We hope you found...

"Remove the friction, but not the humanity"

Ron Evans

3 min

Customer Experience

"Remove the friction, but not the humanity"

Friction. It's a pain for customers. Being forced to login to a website and not remembering your password, needing to find the loyalty...

Ron Evans

2 min

Customer Experience

Enhancing the First-Time Magic

Are you keeping the magic alive for first-time people joining you on your adventure?

Why We Should All Be Feeding Consumption Communities

Ron Evans

2 min

Social Behavior

Why We Should All Be Feeding Consumption Communities

“Segment your customers!” has been the battle cry from every marketing expert for years. The idea is: people should get messages that are...

Ron Evans

1 min

Customer Experience

“Sharing Emotions In Communications”

Sure, it’s possible to communicate straight information without emotion. But everything is better when you can get the person to feel.

What Can Stage Combat Teach Us About Fundraising?

Ron Evans

4 min

Customer Experience

What Can Stage Combat Teach Us About Fundraising?

A fundraising ask without technique is just a great conversation that never even gets to the ask. Let's fix that.

Ron Evans

2 min

Priorities

“You Can’t Make Another Minute”

We all spend too much time in back-and-forth communications, and you can't make another minute.

Why don’t nonprofits offer more incentives for people to engage as a pair?

Ron Evans

2 min

Customer Experience

Why don’t nonprofits offer more incentives for people to engage as a pair?

We’re all focused on connecting people to our art. What if we focused on connecting people to each other, with our art as the catalyst?

Ron Evans

2 min

Customer Experience

“Low Tech, High Touch”

A lesson that personalization wins the day, every time. I was intrigued when a friend sent me a note about a pop-up plant nursery that...

Creating Sexy Talking Points That Demand Attention

Ron Evans

2 min

Brand Perception

Creating Sexy Talking Points That Demand Attention

When I read news articles online, I, like all of you, try to avoid ads. But sometimes one will reach out and demand attention. This one...

When Your Systems Are Down, Is Your Service Up?

Ron Evans

2 min

Social Behavior

When Your Systems Are Down, Is Your Service Up?

I’m recently back from a trip to Eugene, Oregon, after some on-site work with the Hult Center for the Performing Arts. The Eugene airport...

Ron Evans

2 min

Social Behavior

“Next In Line” And Other Stupidities

It’s a bad sign when “the rules” outweigh common sense. As I sat outside the TSA PreCheck access lane at LAX recently, I witnessed a...

Adapting Auctioneer Tactics to Marketing

Ron Evans

2 min

Research

Adapting Auctioneer Tactics to Marketing

Have you ever seen a charity auctioneer work a crowd to get the money flowing on an auction item? It requires a masterful balance of...

Ron Evans

2 min

Monday Evening Insights

Grabbing Attention, Trojan Horse Style.

A client I was in a Zoom call with last week asked me, “What can we offer to stand out from competing organizations?” I told him that we...

A Glimpse Into Terrible Customer Service (Don’t Do This)

Ron Evans

2 min

Monday Evening Insights

A Glimpse Into Terrible Customer Service (Don’t Do This)

What’s terrible customer service? Let me tell you a story. I was talking to a friend last week, and she asked my opinion on what she...

Empathetic Customer Service: Your Product is Not Your Only Currency

Ron Evans

2 min

Social Behavior

Empathetic Customer Service: Your Product is Not Your Only Currency

Let’s talk about empathetic customer service. As a parent, you sometimes need to keep secrets. My nearly 2-year-old son has a stuffed...

Ron Evans

2 min

Monday Evening Insights

Standing Out From The Competition

Last Thursday evening found me stepping into an independent bookstore in Monterey. Not the “old copy of Dickens” kind, more the “crystals...

Ron Evans

3 min

Monday Evening Insights

Tweets from #DramaticStrategies

While I love writing Monday Evening Insights each week, I post nearly daily on Twitter. You’ll find me sharing photos of customer...

Ron Evans

2 min

Monday Evening Insights

The Power of Suggestion

“Are you ready for the best iced Americano you’ve ever had?” Whoa. “Absolutely,” I said. This exchange happened this morning, as the...

Ron Evans

1 min

Research

Putting The Fun Back Into Fundraising

The leaves are falling, and so is the temperature. That can only mean… it’s nearly time for end-of-the-year fundraising. I can picture...

HOT TIPS

ARTICLES, VIDEOS, AND MORE COOL STUFF. WANT THESE EACH WEEK? SUBSCRIBE TO RON'S MONDAY MISSION™.

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